August 2026 Performance Report
WPJ Heating, reports.wpjheating.co.uk, generated for August 2026
1. Month at a Glance
Headline numbers for August 2026, measured against July 2026 and the same month last year.
1.1 Headline KPIs
Sessions
4,665
↑ 14.5% MoM↑ 30.5% YoY
Users
4,448
↑ 14.8% MoM↑ 28.2% YoY
Avg. Session Duration
1m 02s
↑ 13.9% MoM↓ 86.7% YoY
Total Enquiries
110
↑ 23.6% MoM↑ 3.8% YoY
Book Appointment
44
↑ 51.7% MoM↑ 46.7% YoY
Boiler Quote
31
↑ 29.2% MoM↑ 55.0% YoY
Phone Link Clicks
35
↓ 2.8% MoM↓ 37.5% YoY
Conversion Rate
2.4%
↑ 7.9% MoM↓ 20.5% YoY
1.2 The month in plain English
August was a strong month, with sessions up 14.5% month on month to 4,665 and up 30.5% year on year. Enquiries climbed to 110 (up 23.6% on July), driven largely by Book Appointment submissions rising 51.7% to 44 and Boiler Quote requests up 29.2% to 31, though Phone Link Clicks slipped slightly to 35. Conversion rate improved to 2.4%, still down 20.5% on last August, but the underlying direction this month is clearly upward.
1.3 Key insights
Enquiries surge across the boardEnquiries reached 110 this month, up 23.6% on July, with Book Appointment submissions up 51.7% to 44 and Boiler Quote requests up 29.2% to 31. Both forms are also well ahead of last August (up 46.7% and 55.0% respectively), showing the growth is broad-based rather than a one-off spike in a single channel.
Phone enquiries losing groundPhone Link Clicks fell 37.5% year on year to 35, and were essentially flat month on month (down 2.8%) despite sessions growing strongly. As form-based enquiries pull further ahead, phone is becoming a smaller share of how visitors choose to get in touch.
Average session duration recovering slowlyAverage session duration rose 13.9% month on month to 1m 02s, but remains 86.7% below last August's figure. Worth watching whether this is a genuine engagement shift or a change in how duration is being tracked, given the scale of the year-on-year gap.
2. Traffic by Channel
Where August 2026's traffic came from, and how each channel's engagement pattern looked.
2.1 Channel breakdown
| Channel | Sessions | % of Total | MoM | YoY |
|---|---|---|---|---|
| Direct | 2,873 | 61.4% | ↑ 24.7% | ↑ 59.4% |
| Organic Search | 1,569 | 33.5% | ↑ 8.7% | ↑ 59.0% |
| 109 | 2.3% | ↓ 32.3% | n/a, 0 prior year | |
| Referral | 46 | 1.0% | ↑ 64.3% | ↓ 40.3% |
| Unassigned | 40 | 0.9% | ↑ 25.0% | ↓ 88.2% |
| Organic Social | 27 | 0.6% | ↓ 46.0% | ↓ 75.0% |
| AI Assistant | 14 | 0.3% | ↓ 12.5% | n/a, 0 prior year |
| Organic Video | 1 | 0.0% | n/a | n/a, 0 prior year |
2.2 Engagement quality by channel
| Channel | Sessions | Avg. Duration | Pages/Session | Bounce |
|---|---|---|---|---|
| Direct | 2,873 | 49s | 0.94 | 78.3% |
| Organic Search | 1,569 | 58s | 1.21 | 84.4% |
| 109 | 59s | 1.34 | 85.3% | |
| Referral | 46 | 15m 07s | 6.04 | 39.1% |
| Unassigned | 40 | 2m 42s | 0.53 | 100.0% |
| Organic Social | 27 | 3s | 1.00 | 92.6% |
| AI Assistant | 14 | 6m 09s | 2.71 | 35.7% |
| Organic Video | 1 | 12s | 1.00 | 0.0% |
Referral traffic engages far deeperReferral sessions averaged 907.9 seconds and 6.04 pages per session with a bounce rate of just 39.1%, easily the best engagement of any channel this month despite only 46 sessions. It is a small volume but the visitors who arrive this way are clearly the most invested.
Direct traffic bounces hardestDirect is by far the largest channel at 2,873 sessions but has the weakest engagement of the major channels, with a 78.3% bounce rate and under one page per session (0.94). Organic Search, at less than half the volume (1,569 sessions), converts more of its visits into a second page view (1.21 per session).
3. Website Engagement & Content
3.1 Top landing pages
| Page | Sessions | MoM | YoY | Avg. Duration | Pages/Session | Bounce |
|---|---|---|---|---|---|---|
| / | 862 | ↑ 3.6% | ↑ 8.0% | 1m 44s | 1.60 | 81.1% |
| (not set) | 552 | ↑ 0.5% | ↑ 20.0% | 1m 22s | 0.00 | 42.8% |
| /quietest-air-conditioners-in-2026-for-bedrooms-and-homes/ | 207 | ↓ 17.5% | n/a, new page | 50s | 1.02 | 87.0% |
| /contact/ | 163 | ↑ 2.5% | ↑ 12.4% | 1m 36s | 1.15 | 84.0% |
| /boiler-quote-2026/ | 87 | ↑ 411.8% | n/a, new page | 10s | 1.16 | 87.4% |
| /about-us/meet-the-team/ | 75 | ↑ 44.2% | ↑ 7.1% | 42s | 1.28 | 82.7% |
| /worcester-bosch-greenstar-boilers-explained-1000-vs-4000-vs-8000-expert-review/ | 70 | ↑ 9.4% | n/a, new page | 40s | 1.01 | 82.9% |
| /ideal-boiler-f2-fault-local-heating-engineers-near-you/ | 61 | ↑ 8.9% | n/a, new page | 3s | 1.02 | 96.7% |
| /the-complete-plumbing-glossary/ | 51 | ↑ 8.5% | ↓ 25.0% | 16s | 1.04 | 90.2% |
| /plumbing-and-heating-services/rates/ | 48 | ↑ 20.0% | ↓ 39.2% | 1m 26s | 1.06 | 83.3% |
Homepage dominates but bounces hardThe homepage led all landing pages with 862 sessions, but 81.1% of those visitors bounced, on par with or worse than several lower-traffic pages. By contrast, '(not set)' pulled 552 sessions with a notably lower 42.8% bounce rate, suggesting stronger engagement from whatever traffic sits behind that untagged entry.
F2 fault page shows bot-like signatureThe '/ideal-boiler-f2-fault-local-heating-engineers-near-you/' page recorded 61 sessions with an average duration of just 3.7 seconds and a 96.7% bounce rate, a combination that points to bot or automated tracking traffic rather than genuine visitor engagement with the content.
3.2 New vs Returning
91% of August 2026's sessions were new visitors.
3.3 Devices
| Device | Sessions | YoY | Bounce Rate | Avg. Duration |
|---|---|---|---|---|
| Desktop | 2,904 | ↑ 52.6% | 83.7% | 1m 05s |
| Mobile | 1,700 | ↑ 5.1% | 74.0% | 58s |
| Tablet | 63 | ↑ 21.2% | 81.0% | 39s |
Mobile beats desktop on bounce rateDesktop drives the most volume at 2,904 sessions and the longest average duration (66.0 seconds), but also the highest bounce rate at 83.7%. Mobile, with 1,700 sessions, bounces less often (74.0%) despite shorter visits, suggesting mobile visitors are finding what they need more efficiently.
4. Search Visibility GSC
Google Search Console performance for August 2026.
4.1 Overview
Clicks
1,749
↑ 13.7% MoM↑ 133.5% YoY
Impressions
290,128
↓ 5.5% MoM↓ 10.0% YoY
Avg. CTR
0.60%
↑ 20.4% MoM↑ 159.4% YoY
Avg. Position
16.6
↓ 3.0% MoM↓ 57.7% YoY
4.2 Top queries
| Query | Clicks | Clicks MoM | Clicks YoY | Impressions | Impr. MoM | Impr. YoY | Avg. Pos. |
|---|---|---|---|---|---|---|---|
| wpj heating | 189 | ↑ 10.5% | ↑ 60.2% | 420 | ↓ 0.2% | ↓ 0.5% | 1.1 |
| quietest air conditioner uk | 12 | ↓ 40.0% | n/a | 283 | ↓ 39.3% | n/a | 4.6 |
| wpj | 10 | ↓ 9.1% | ↓ 61.5% | 989 | ↓ 39.7% | ↓ 36.1% | 5.7 |
| wpj plumbing | 10 | ↑ 11.1% | ↓ 16.7% | 35 | ↑ 52.2% | ↓ 2.8% | 1.0 |
| wjp heating | 8 | ↓ 20.0% | ↑ 33.3% | 17 | ↑ 30.8% | ↑ 0.0% | 10.5 |
| wpj heating and plumbing | 8 | ↓ 27.3% | ↓ 65.2% | 16 | ↓ 5.9% | ↓ 61.9% | 8.1 |
| boiler repair london | 6 | n/a | n/a | 480 | ↑ 585.7% | ↓ 72.1% | 11.1 |
| boiler service london | 6 | ↓ 25.0% | ↑ 500.0% | 1351 | ↑ 6.8% | ↓ 32.8% | 9.2 |
| ideal vogue max 40 manual | 6 | ↑ 500.0% | n/a | 25 | ↓ 26.5% | n/a | 3.9 |
| plumbing terminology | 6 | ↑ 500.0% | n/a | 30 | ↓ 50.8% | n/a | 6.6 |
| plumbers battersea | 5 | ↑ 150.0% | ↑ 150.0% | 160 | ↓ 14.0% | ↓ 60.3% | 7.9 |
| plumbing trivia questions | 5 | ↑ 66.7% | ↑ 400.0% | 33 | ↑ 10.0% | ↓ 21.4% | 6.7 |
| plumbing trivia questions and answers | 5 | ↑ 150.0% | ↑ 66.7% | 29 | ↑ 7.4% | ↑ 7.4% | 4.5 |
| boiler service wimbledon | 4 | ↑ 300.0% | ↑ 300.0% | 281 | ↓ 12.2% | ↑ 12.9% | 11.0 |
| plumbing terms | 4 | ↓ 50.0% | ↓ 42.9% | 271 | ↓ 16.4% | ↓ 22.6% | 14.4 |
| worcester greenstar 30i system compact manual | 4 | n/a, new to top 20 | n/a | 28 | n/a, new to top 20 | n/a | 4.2 |
| boiler manuals | 3 | n/a | n/a | 236 | ↑ 59.5% | n/a | 7.0 |
| boiler service | 3 | ↓ 50.0% | n/a | 2930 | ↓ 43.3% | ↑ 245.5% | 11.8 |
| boiler service southwark | 3 | n/a | n/a | 71 | ↓ 29.7% | ↓ 28.3% | 18.0 |
| ideal unvented cylinder manual | 3 | n/a, new to top 20 | n/a | 13 | n/a, new to top 20 | n/a | 3.8 |
4.3 Top 5 branded queries
| Query | Clicks | Clicks MoM | Clicks YoY | Impressions | Impr. MoM | Impr. YoY |
|---|---|---|---|---|---|---|
| wpj heating | 189 | ↑ 10.5% | ↑ 60.2% | 420 | ↓ 0.2% | ↓ 0.5% |
| wpj | 10 | ↓ 9.1% | ↓ 61.5% | 989 | ↓ 39.7% | ↓ 36.1% |
| wpj plumbing | 10 | ↑ 11.1% | ↓ 16.7% | 35 | ↑ 52.2% | ↓ 2.8% |
| wjp heating | 8 | ↓ 20.0% | ↑ 33.3% | 17 | ↑ 30.8% | ↑ 0.0% |
| wpj heating and plumbing | 8 | ↓ 27.3% | ↓ 65.2% | 16 | ↓ 5.9% | ↓ 61.9% |
4.4 Top 5 non-branded queries
| Query | Clicks | Clicks MoM | Clicks YoY | Impressions | Impr. MoM | Impr. YoY |
|---|---|---|---|---|---|---|
| quietest air conditioner uk | 12 | ↓ 40.0% | n/a | 283 | ↓ 39.3% | n/a |
| boiler repair london | 6 | n/a | n/a | 480 | ↑ 585.7% | ↓ 72.1% |
| boiler service london | 6 | ↓ 25.0% | ↑ 500.0% | 1351 | ↑ 6.8% | ↓ 32.8% |
| ideal vogue max 40 manual | 6 | ↑ 500.0% | n/a | 25 | ↓ 26.5% | n/a |
| plumbing terminology | 6 | ↑ 500.0% | n/a | 30 | ↓ 50.8% | n/a |
4.5 Top 20 pages cited in Google AI Overview results
Pages that appeared as a cited source within Google's AI Overview search results, with the number of times cited (impressions) and month-on-month change. Sourced from GSC's Generative AI features export, no year-on-year comparison is available yet.
| Page | Impressions | MoM |
|---|---|---|
| /quietest-air-conditioners-in-2026-for-bedrooms-and-homes/ | 4325 | ↓ 1.2% |
| /ideal-boiler-f2-fault-local-heating-engineers-near-you/ | 2523 | ↑ 125.3% |
| /vaillant-boiler-reviews-top-models-explained/ | 1713 | ↑ 74.4% |
| /worcester-bosch-greenstar-boilers-explained-1000-vs-4000-vs-8000-expert-review/ | 1259 | ↑ 56.2% |
| /wpj-vs-british-gas-homecare-which-boiler-cover-is-right-for-you/ | 996 | ↑ 327.5% |
| /how-much-does-a-boiler-cost-in-london-a-complete-guide/ | 582 | ↓ 9.2% |
| /whats-the-average-cost-of-putting-in-a-new-bathroom-in-london/ | 486 | ↑ 52.8% |
| /a-hard-to-turn-tap/ | 359 | ↓ 4.0% |
| /best-plumbing-companies-in-london-fast-affordable-and-professional/ | 342 | ↑ 117.8% |
| /8-best-types-of-air-conditioners-for-the-uk-heat-wave/ | 339 | n/a |
| /5-of-the-worlds-most-expensive-loos/ | 338 | ↓ 37.4% |
| / | 318 | ↓ 31.0% |
| /boiler-manuals/ | 296 | ↑ 13.0% |
| /how-to-not-get-scammed-by-a-plumber/ | 252 | ↑ 26.0% |
| /boiler-service-brixton/ | 225 | ↑ 73.1% |
| /a-noisy-tap/ | 224 | ↓ 5.1% |
| /bosch-climate-7000i-review-specs-and-installation-costs-in-london-2026/ | 207 | n/a |
| /new-boiler-installation-chelsea/ | 207 | ↑ 360.0% |
| /boiler-installation-place/ | 191 | ↑ 49.2% |
| /boiler-service-london/ | 191 | ↓ 38.4% |
5. Performance by Service Category
Traffic split by service category, classified by URL pattern - see classify.py.
5.1 Traffic by category
| Category | Sessions | MoM | YoY |
|---|---|---|---|
| General Plumbing | 561 | ↑ 1.6% | ↓ 20.1% |
| Boiler Installation | 186 | ↑ 56.3% | ↑ 18.5% |
| Boiler Servicing | 172 | ↓ 30.1% | ↑ 53.6% |
| Air Conditioning | 77 | ↓ 31.2% | ↑ 1440.0% |
| Bathroom Installation | 47 | ↓ 66.7% | ↑ 9.3% |
| Boiler Repair | 34 | ↑ 54.5% | ↑ 183.3% |
| Heat Pumps | 10 | ↓ 50.0% | ↓ 41.2% |
5.3 Category movers
Bathroom installation sessions collapseBathroom Installation sessions fell 66.7% month on month, from 141 to 47, the sharpest drop of any category this month. There is no obvious seasonal driver visible in the numbers alone, so this is worth checking against any changes to that page or its supporting campaigns.
Boiler installation rebounds sharplyBoiler Installation sessions jumped 56.3% month on month, from 119 to 186, the largest increase of any category. Coming into cooler autumn months, this looks like the start of seasonal demand building ahead of winter.
6. Local & Location Pages
6.1 Location performance, Top 20
| # | Page | Sessions | MoM | YoY | Duration | Bounce |
|---|---|---|---|---|---|---|
| 1 | /boiler-service-london/ | 45 | ↓ 23.7% | ↑ 80.0% | 37s | 91.1% |
| 2 | /plumbing-london/ | 29 | ↑ 11.5% | ↓ 40.8% | 58s | 82.8% |
| 3 | /new-bathroom-installation-london/ | 28 | ↓ 77.2% | ↑ 16.7% | 2m 12s | 67.9% |
| 4 | /boiler-installation-london/ | 19 | ↑ 35.7% | ↓ 9.5% | 29s | 94.7% |
| 5 | /plumbing-battersea/ | 19 | ↑ 0.0% | ↑ 90.0% | 3m 25s | 47.4% |
| 6 | /boiler-repair-london/ | 16 | ↑ 23.1% | ↑ 33.3% | 3m 23s | 75.0% |
| 7 | /plumbing-brixton/ | 15 | ↑ 36.4% | ↑ 275.0% | 18s | 86.7% |
| 8 | /boiler-service-southwark/ | 11 | n/a | n/a | 38s | 90.9% |
| 9 | /plumbing-wandsworth/ | 11 | ↑ 10.0% | ↑ 266.7% | 4s | 90.9% |
| 10 | /plumbing-putney/ | 10 | ↓ 16.7% | n/a | 0s | 100.0% |
| 11 | /boiler-service-wimbledon/ | 9 | ↓ 91.9% | ↓ 40.0% | 0s | 100.0% |
| 12 | /plumbing-clapham/ | 9 | ↓ 25.0% | ↓ 25.0% | 3m 39s | 77.8% |
| 13 | /plumbing-southwark/ | 9 | ↑ 28.6% | n/a | 3m 26s | 88.9% |
| 14 | /new-bathroom-installation-wandsworth/ | 8 | n/a | n/a | 1s | 87.5% |
| 15 | /plumbing-balham/ | 8 | ↑ 0.0% | ↓ 20.0% | 6s | 87.5% |
| 16 | /clapham-plumbing-heating-services/ | 7 | ↑ 250.0% | n/a | 2s | 85.7% |
| 17 | /fulham-plumbing-heating-services/ | 7 | ↑ 133.3% | ↑ 250.0% | 5m 08s | 85.7% |
| 18 | /plumbing-dulwich/ | 7 | ↑ 40.0% | n/a | 0s | 100.0% |
| 19 | /lambeth-plumbing-heating-services/ | 6 | n/a | n/a | 3s | 83.3% |
| 20 | /wandsworth-plumbing-heating-services/ | 6 | ↑ 50.0% | n/a | 1m 25s | 83.3% |
If any page shows near-0s duration with 100% bounce despite a meaningful session count, that is very likely bot/crawler traffic, not real visitors - check device + referrer breakdown for that specific page before trusting its rank (see README.md, this pattern has recurred).
6.2 Top and bottom performers
Both top 3 and bottom 3 are drawn from within the Top 20 table above, not from all location pages site-wide.
1. /boiler-service-london/45 sessions this month but a 91.1% bounce rate against just 37.2 seconds average duration, suggesting visitors are checking pricing or contact details rather than reading the page in depth.
2. /plumbing-london/29 sessions with 58.5 seconds average duration and an 82.8% bounce rate, a moderate engagement level typical of a location page used mainly to confirm service area coverage.
3. /new-bathroom-installation-london/Best engagement of the top performers: 28 sessions with 132.9 seconds average duration and a comparatively low 67.9% bounce rate, suggesting visitors are actually reading the bathroom installation content.
1. /lambeth-plumbing-heating-services/Only 6 sessions this month, with an average duration of just 3.2 seconds against an 83.3% bounce rate, indicating negligible real engagement with this Lambeth page.
2. /wandsworth-plumbing-heating-services/Also just 6 sessions, but average duration of 85.3 seconds is far higher than other low-volume location pages, hinting at a small number of genuinely engaged visitors despite the 83.3% bounce rate.
3. /clapham-plumbing-heating-services/7 sessions with an average duration of only 2.7 seconds and an 85.7% bounce rate, the weakest engagement of any location page covered this month.
7. Blog & Content
7.1 New posts published in August 2026
| Date | Post |
|---|---|
| Aug 4 | Boiler Making a Banging Noise? Causes, Risks & Fixes |
| Aug 4 | Bosch Climate 7000i Review: Specs and Installation Costs in London (2026) |
| Aug 4 | 8 Best Types of Air Conditioners for the UK Heat Wave |
| Aug 4 | What Is a Combi Boiler and How Much Does It Cost? A Complete UK Guide |
| Aug 9 | Why Is My Boiler Losing Pressure Overnight? |
| Aug 9 | Condensate Pipe Leaking or Dripping? Book a Local Heating Engineer in London |
| Aug 12 | The Best Boiler Companies in Wandsworth Reviewed & Ranked |
| Aug 12 | Boiler Gurgling Noise Explained: Common Causes and Solutions |
| Aug 17 | How to Top Up a Worcester Boiler: Step-by-Step Guide |
| Aug 17 | How to Top Up a Vaillant Boiler: Step-by-Step Guide |
7.2 This month's post performance
| Post | Sessions | Avg. Duration | Bounce |
|---|---|---|---|
| 8 Best Types of Air Conditioners for the UK Heat Wave | 29 | 8s | 89.7% |
| Bosch Climate 7000i Review: Specs and Installation Costs in London (2026) | 27 | 2m 01s | 77.8% |
| Boiler Gurgling Noise Explained: Common Causes and Solutions | 15 | 13s | 86.7% |
| How to Top Up a Worcester Boiler: Step-by-Step Guide | 12 | 31s | 91.7% |
| Why Is My Boiler Losing Pressure Overnight? | 10 | 53s | 80.0% |
| How to Top Up a Vaillant Boiler: Step-by-Step Guide | 8 | 35s | 87.5% |
| Condensate Pipe Leaking or Dripping? Book a Local Heating Engineer in London | 7 | 1s | 100.0% |
| The Best Boiler Companies in Wandsworth Reviewed & Ranked | 7 | 46s | 85.7% |
| Boiler Making a Banging Noise? Causes, Risks & Fixes | 6 | 5m 48s | 83.3% |
| What Is a Combi Boiler and How Much Does It Cost? A Complete UK Guide | 6 | 1s | 100.0% |
7.3 Blog leaderboard, Year to Date Top 20
| # | Post | Sessions (YTD) | Duration | Bounce | Published |
|---|---|---|---|---|---|
| 1 | Quietest Air Conditioners in 2026 for Bedrooms and Homes | 637 | 37s | 86.7% | Jun 4 |
| 2 | Worcester Bosch Greenstar Boilers Explained: 1000 vs 4000 vs 8000+ (expert review) | 200 | 31s | 84.5% | Apr 24 |
| 3 | Ideal Boiler F2 Fault: Local Heating Engineers Near You | 134 | 23s | 93.3% | May 19 |
| 4 | Vaillant Boiler Reviews: Top Models Explained | 81 | 16s | 91.4% | Jun 5 |
| 5 | How Much Does a Boiler Cost in London? A Complete Guide | 36 | 26s | 91.7% | Apr 24 |
| 6 | Air Conditioning Costs in London: 2026 Price Guide | 32 | 44s | 90.6% | Jun 5 |
| 7 | 8 Best Types of Air Conditioners for the UK Heat Wave | 29 | 8s | 89.7% | Aug 4 |
| 8 | Bosch Climate 7000i Review: Specs and Installation Costs in London (2026) | 27 | 2m 01s | 77.8% | Aug 4 |
| 9 | Office Window Logo Graphics by TheVinylBiz.co.uk | 22 | 2m 04s | 77.3% | Mar 15 |
| 10 | Worcester Boiler EA Error: Why It Happens and What to Do | 21 | 3m 51s | 81.0% | Apr 13 |
| 11 | Why does my hot water keep going cold? A Heating Engineer’s Guide | 20 | 3s | 95.0% | Jun 5 |
| 12 | What to Look for in a Boiler Company: Gas Safe, Pricing, and Guarantees Explained | 19 | 1s | 84.2% | May 5 |
| 13 | Registered Gas Boiler Engineers in South & West London: Safe and Certified Services | 19 | 1m 10s | 73.7% | May 5 |
| 14 | The Best Boiler Companies in Battersea Reviewed & Ranked | 17 | 4m 02s | 64.7% | Apr 8 |
| 15 | How to Re-Pressurise Your Worcester Bosch Boiler | 17 | 0s | 100.0% | Jul 21 |
| 16 | Worcester Boiler Fault Codes Explained for Homeowners | 16 | 46s | 93.8% | Apr 13 |
| 17 | Boiler Gurgling Noise Explained: Common Causes and Solutions | 15 | 13s | 86.7% | Aug 12 |
| 18 | Worcester Boiler No Hot Water: Pressure, Diverter Valve and Faults Explained | 14 | 5s | 78.6% | Jun 30 |
| 19 | C6 Fault on Worcester Boiler: Fan Problems Explained | 12 | 2m 26s | 75.0% | Apr 13 |
| 20 | How to Top Up a Worcester Boiler: Step-by-Step Guide | 12 | 31s | 91.7% | Aug 17 |
Air con guide leads the field by far'Quietest Air Conditioners in 2026 for Bedrooms and Homes' has racked up 637 sessions year to date since publishing on 4 June, more than triple the second-placed post. No other article comes close to this rate of accumulation in a comparable window.
Newer boiler fault posts climbing fast'Ideal Boiler F2 Fault: Local Heating Engineers Near You', published 19 May, has already reached 134 YTD sessions, putting it third on the leaderboard despite being one of the newer entries. It is outperforming several posts published months earlier, including ones from March and April.
8. Enquiries & Conversions
Book Appointment, Boiler Quote, and Phone Link Click, the three confirmed, cleanly-tracked enquiry events.
8.1 Total enquiries overview
Total Enquiries
110
↑ 23.6% MoM↑ 3.8% YoY
Conversion Rate
2.4%
↑ 7.9% MoM↓ 20.5% YoY
8.2 Enquiries by type
| Type | August 2026 | July 2026 | MoM | Same month last year | YoY |
|---|---|---|---|---|---|
| Book Appointment | 44 | 29 | ↑ 51.7% | 30 | ↑ 46.7% |
| Boiler Quote | 31 | 24 | ↑ 29.2% | 20 | ↑ 55.0% |
| Phone Link Click | 35 | 36 | ↓ 2.8% | 56 | ↓ 37.5% |
8.3 Enquiries by channel
| Channel | August 2026 | MoM | YoY |
|---|---|---|---|
| Direct | 82 | ↑ 10.8% | ↓ 6.8% |
| Organic Search | 16 | ↑ 77.8% | ↑ 100.0% |
| Referral | 6 | n/a | n/a, new |
| Unassigned | 3 | ↑ 50.0% | ↓ 25.0% |
| 3 | ↑ 50.0% | n/a, new |
8.4 Page the form was filled out on
The page immediately before the thank-you page loaded, in each individual session, taken from GA4's referrer data on the thank-you page event itself. Self-referral sessions (thank-you page referring to itself, almost always a reload) are excluded from the chart and noted separately.
Book Appointment
Contact page drives most bookingsOf 45 Book Appointment sessions this month, 9 originated on /contact/ and a combined 14 came from the homepage across two separate entries, together accounting for over half of all bookings. Only 3 came direct with no referrer, showing most people book after browsing the site rather than arriving with intent to book immediately.
Boiler Quote
Boiler quote page pulls its weightOf 31 Boiler Quote sessions, 5 came directly from /boiler-quote-2026/ itself, matching the volume from each of two separate homepage entries, showing the dedicated quote page is converting its own visitors at a comparable rate to the homepage.
Phone Link Click
| Page | Sessions |
|---|---|
| / | 9 |
| /contact/ | 4 |
| /boiler-quote-thank-you/ | 2 |
| /boiler-service-peckham/ | 2 |
| /boiler-service-procedure/ | 2 |
| /live-video-boiler-quote/ | 2 |
| /about-us/ | 1 |
| /boiler-repair-london/ | 1 |
| /boiler-service-battersea/ | 1 |
| /boiler-service-tooting/ | 1 |
| /boiler-service-wimbledon/ | 1 |
| /condensate-pipe-leaking-or-dripping-book-a-local-heating-engineer-in-london/ | 1 |
| /plumbing-and-heating-services/ | 1 |
| /plumbing-and-heating-services/ | 1 |
| /plumbing-fulham/ | 1 |
| /plumbing-heating-boiler-installation-in-chiswick/ | 1 |
| /plumbing-london/ | 1 |
| /reviews/ | 1 |
| /thank-you-book-an-appointment/ | 1 |
| /underfloor-heating-system/ | 1 |
| /worcester-boiler-fault-codes-explained-for-homeowners/ | 1 |
Homepage drives a quarter of phone clicksThe homepage generated 9 of 36 Phone Link Click sessions, a quarter of the total, with the remainder spread thinly across pages like /contact/ (4) and several boiler service and repair pages contributing 1-2 each. No single service page is driving meaningful call volume on its own.
9. Insights & Key Takeaways
Growth Insights
Book Appointment enquiries hit 44 this month, up 51.7% on July and up 46.7% year on year, the strongest single enquiry movement in the data.
Boiler Quote requests reached 31, up 55.0% year on year, showing sustained demand for that specific enquiry type beyond just a monthly bounce.
Sessions grew 30.5% year on year to 4,665, with Direct remaining the largest channel by volume, indicating the underlying audience base has expanded rather than just shifted between channels.
10 new blog posts were published this month, with three of the resulting articles already appearing in the YTD leaderboard's top three, showing recent content is finding an audience quickly rather than taking months to gain traction.
Opportunities
GSC impressions of 290,128 against 1,749 clicks imply a click-through rate under 1%, leaving considerable headroom to improve titles and meta descriptions on high-impression pages before spending on acquisition elsewhere.
Air Conditioning sessions are just 77 this month against General Plumbing's 561, despite the quietest air conditioners blog post independently pulling 637 YTD sessions, suggesting an opportunity to link that content more directly into the air conditioning service pages.
Phone Link Click sessions of 35 lag well behind Book Appointment (44) and are down 37.5% year on year, pointing to an opportunity to make click-to-call more prominent on pages that currently drive form submissions instead.
Direct traffic accounts for 2,873 of 4,665 sessions (61.6%) but has the highest bounce rate among major channels at 78.3%, suggesting an opportunity to improve homepage and landing page messaging for this large but under-engaged segment.
Watch Points
Conversion rate sits at 2.4%, still down 20.5% on last August despite sessions growing 30.5% over the same period, meaning the site is converting a smaller share of a larger audience than it did a year ago.
Average session duration of 1m 02s remains 86.7% below last August, a gap wide enough to warrant checking whether this reflects a genuine behaviour change or a tracking or tagging issue.
Phone Link Click sessions dipped slightly month on month (down 2.8% to 35) even as every other headline enquiry metric grew, making phone the one enquiry channel not sharing in this month's momentum.
GSC impressions fell to 290,128 from 307,115 the prior month, even though clicks rose to 1,749, indicating visibility may be narrowing even as the pages that do show are performing better.
10. Year to Date
10.1 Sessions & Total Users
GA4, monthly totals
Sessions have climbed for three consecutive months, from 2,698 in April to 4,668 in August, recovering well past the April low of 2,421 and now sitting above every month shown bar the January peak of 4,216.
10.2 Top 10 Landing Pages
GA4, sessions by month for the top 10 landing pages of the YTD period
The homepage has tracked the overall session recovery closely, rising from a low of 405 in April to 862 in August, while '(not set)' has grown at a similar pace from 318 to 552 over the same period.
Several pages barely existed earlier in the year: the air conditioners guide went from 0 sessions before June to 207 in August, and the Ideal Boiler F2 fault page from 0 before May to 61 in August, showing newer content taking a growing share of landing page traffic.
10.3 Traffic by Channel
GA4, sessions by month, all channels
Direct has grown from 1,189 sessions in April to 2,873 in August, more than doubling and pulling further ahead of Organic Search, which grew more modestly from 1,019 to 1,569 over the same period.
10.4 Enquiries, Book Appointment vs Boiler Quote
GA4, sessions by month
Book Appointment enquiries dipped to a low of 29 in July before recovering to 44 in August, while Boiler Quote has climbed more steadily from a low of 8 in May to 31 in August.
10.5 Traffic by Location, Top 10 Each Month + Other
GA4, top 10 locations recalculated fresh each month
London sessions have been volatile, spiking to 391 in February before falling as low as 87 in April and settling at 137 in August, while smaller areas like Wandsworth have grown steadily from single figures in May to 35 by August.
10.6 Performance by Service Category
GA4, YTD view of the category table
General Plumbing has remained the largest category throughout, recovering from a low of 359 in May to 708 in August, while Air Conditioning peaked at 257 in June before falling back to 84 by August as the season cooled.
10.7 Search Visibility, Branded vs Non-Branded Queries
GSC, clicks by month
Non-branded search sessions have grown from 763 in April to 1,517 in August, roughly doubling, while branded search has stayed comparatively flat in the 214 to 232 range, showing growth is coming from wider search visibility rather than brand recognition.
10.8 Search Visibility, Clicks & Impressions
GSC, YTD view of the headline figures
Clicks have climbed steadily from a low of 977 in April to 1,749 in August even as impressions have moved in a narrower band between roughly 212,000 and 307,000, pointing to improving click-through performance rather than simply more visibility.
10.9 Google AI Overview Impressions
GSC Generative AI features export, weekly impressions
Weekly AI Overview impressions climbed from 1,801 in the first week shown to a peak of 6,119, before dropping sharply to 567 in the final week, a fall worth watching to see if it continues into next month.